Ultraviolet is Pantone’s Colour of the Year – Here’s Why!

Pantone has made a decision for 2018, revealing its annual Colour of the Year earlier this month.
Described as the royal and mysterious hue, Pantone selected Ultraviolet, “an enigmatic purple shade that evokes the inventive spirit and imaginative thinking that challenges the status quo.” Sure, it’s unique, but why this specific tone?
According to Pantone, the colour “communicates originality, ingenuity and visionary thinking that points us to the future.” Still unsure of the trend? Check out how the shade influences everyday products – from ordinary to the extraordinary future.

For the first time ever, Pantone has released limited-edition fashion, home and interiors colour guides, along with merch reflecting the spotlighted colour online. Are you a hoodie junkie? Look no further. Craving some groovy sportwear and accessories? Ultraviolet has what you need.

Little do we know, the colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energises the communities that gather there and inspire connection. Freaky, but extremely factual.

Every millennial enjoys a set of Beats by Dr. Dre; even an iPhone case to keep up appearances. Fun fact; Pantone notes that the Ultra Violet colour has often been used to represent nonconformity and artistic brilliance. The company cites music icons like Prince, David Bowie and Jimi Hendrix as proponents of this Ultra Violet colour and the creative expression it represents.
From the arts to interior design, the complexity of the jewel-toned Ultra Violet can add interest and brightness to your home, pushing the boundaries of your decor and, if Pantone has anything to say about it, your life!
For the latest colour trends, visit BridesmaidsOnly to update your Summer fashion wardrobe!