Made for the moment.
Designer mother-of-the-bride and mother-of-the-groom dresses — Adrianna Papell, Tania Olsen, Jenny Yoo, Trellis Lane, Dessy, Dressology. Chosen for how they move, fall, and photograph.
Featured designers
Adrianna Papell, Tania Olsen, Jenny Yoo, Trellis Lane, Dessy, Dressology. Curated for the mother-of-the-bride and mother-of-the-groom.
Owned & operated here
Australian-owned, run from Brisbane. The team on the phone is the same one choosing the pieces on the site.
Occasion, one dress
An occasion deserves the right dress. Considered service, unhurried — we'll take the time to find it with you.
Here to help every step.
- Garment bagBranded garment bag available as an optional upgrade — protects the gown from dispatch through to the day.
- Australian customer supportOur Brisbane-based stylists are standing by to help with sizing, colour, and timing — message us any day.
- Considered serviceMessage us before ordering with a fabric swatch or event brief — we answer one-to-one.
- Tracked AU PostEvery order ships from our Brisbane HQ with tracking end-to-end.
Getting the fit right.
Each designer sizes differently. Always check the size guide on this page, or message us before ordering — we measure and advise one piece at a time.
The details.
Step into your special day with unparalleled grace in the Adrianna Papell Hand Beaded Plum Short Sleeve Floral Godet Gown. This exquisite piece, a true masterpiece of design, is destined to make the Mother of the Bride or Groom feel absolutely radiant. The gown's deep, alluring plum hue is not only incredibly sophisticated but also photographs beautifully, ensuring you'll look stunning in every cherished memory captured. Its defining feature is the intricate, hand-applied floral beading that adorns the entire silhouette, creating a dazzling texture and sparkle that will catch every eye.
Crafted with meticulous attention to detail, this gown boasts elegant short sleeves, offering just the right amount of coverage without compromising on style. The classic, flattering silhouette flows gracefully, culminating in a magnificent godet skirt. This design element adds a luxurious swish and sway with every step, ensuring you move with effortless elegance from the ceremony to the dance floor. The thoughtful construction, characteristic of Adrianna Papell, ensures a comfortable fit throughout the day, allowing you to focus on celebrating without a worry. We offer a comprehensive range of sizes, from 4 AU / 2 US right up to 24 AU / 20 US, to help every mother find her perfect fit.
This gown is an impeccable choice for a wedding, a significant milestone birthday, or any black-tie event where you wish to leave a lasting impression. Its timeless elegance ensures it will be a treasured addition to your wardrobe for years to come. To preserve the intricate beauty of the hand beading, we recommend professional dry cleaning. Whether you're selecting this stunning gown for yourself or as a thoughtful gift for a loved one, it’s an investment in confidence, beauty, and celebrating life's most precious moments. Get ready to embrace the joy and make memories that sparkle as much as your dress.
Adrianna Papell
Adrianna Papell is a globally trusted formal wear brand known for stunning beaded gowns, luxurious fabrics, and flattering designs. Their mother of the bride collection features intricate hand beading, elegant silhouettes, and a wide range of colour options. If mum wants a gown that looks genuinely special and is crafted to a high standard, Adrianna Papell delivers beautifully across every occasion and season.
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Adrianna Papell Size Chart
Sizes vary by designer. This is the chart for this specific dress — always check before ordering.
| Size | Bust | Waist | Hips |
| 4AU | 32.5″ | 25.5″ | 35.5″ |
| 6AU | 33.5″ | 26.5″ | 36.5″ |
| 8AU | 34.5″ | 27.5″ | 37.5″ |
| 10AU | 35.5″ | 28.5″ | 38.5″ |
| 12AU | 36.5″ | 29.5″ | 39.5″ |
| 14AU | 37.5″ | 30.5″ | 40.5″ |
| 16AU | 39″ | 32″ | 42″ |
| 18AU | 40.5″ | 33.5″ | 43.5″ |
| 20AU | 42″ | 35″ | 45″ |
| 22AU | 44″ | 37″ | 47″ |
| 24AU | 46″ | 39″ | 49″ |
Made to order, just for you.
Lead time shown on the listing
Your gown is brought to life specifically for your order once you purchase — never pulled from a warehouse rail. It's how we can offer the full size and colour range for every mother of the bride and groom, and why the fit, the fabric and the designer's finishing details arrive exactly as they should — made to sit beautifully and carry you in comfort right through a long, emotional day.
Timeline
The line above ("Ships Within X Weeks") is this gown's production and dispatch window, and it begins the day your payment clears. Allow another 1–3 business days on top for Australia Post to bring it to your door. Have a date you're working towards? Tell us and we'll make sure it's comfortable.
Returns & exchanges
Because each gown is made especially for you, made-to-order pieces are final sale — so we can't usually offer a return or exchange for change of mind. That said, if something isn't quite right when it arrives, please reach out to us anyway — we'll always take a look and do whatever we can to help. To get it perfect the first time, we warmly recommend checking the designer size chart, ordering a swatch, or trying the style at home first with our Try Before You Buy service. Unsure of your size, or shopping without a second opinion? Our stylists would love to talk it through with you — so it's right the first time.
Need it sooner?
Rush production may be possible on selected designs for a small fee — it depends on the designer's current workflow and your event date. Message the team before ordering with your event date and preferred colour, and we'll confirm what's achievable.
Ask about rush →