Made for the moment.

Designer mother-of-the-bride and mother-of-the-groom dresses — Adrianna Papell, Tania Olsen, Jenny Yoo, Trellis Lane, Dessy, Dressology. Chosen for how they move, fall, and photograph.

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Featured designers

Adrianna Papell, Tania Olsen, Jenny Yoo, Trellis Lane, Dessy, Dressology. Curated for the mother-of-the-bride and mother-of-the-groom.

AU

Owned & operated here

Australian-owned, run from Brisbane. The team on the phone is the same one choosing the pieces on the site.

One

Occasion, one dress

An occasion deserves the right dress. Considered service, unhurried — we'll take the time to find it with you.

Here to help every step.

  • Garment bagBranded garment bag available as an optional upgrade — protects the gown from dispatch through to the day.
  • Australian customer supportOur Brisbane-based stylists are standing by to help with sizing, colour, and timing — message us any day.
  • Considered serviceMessage us before ordering with a fabric swatch or event brief — we answer one-to-one.
  • Tracked AU PostEvery order ships from our Brisbane HQ with tracking end-to-end.

Getting the fit right.

Each designer sizes differently. Always check the size guide on this page, or message us before ordering — we measure and advise one piece at a time.

The details.

The Adrianna Papell Alice Off Shoulder Gown is an exquisite choice for the discerning Mother of the Bride or Groom, promising an unforgettable entrance at any elegant celebration. This stunning full-length gown masterfully blends classic sophistication with contemporary allure. The design begins with a flattering off-shoulder neckline that gracefully highlights the collarbones, complemented by elegant sleeves for a touch of refined coverage and comfort. The magic truly happens with the intricate black sequin embellishment, meticulously applied over a soft, nude-toned base. This thoughtful layering creates a mesmerising depth and a subtle, sophisticated shimmer that catches the light beautifully without ever being over-the-top.

Crafted by Adrianna Papell, a name synonymous with quality occasion wear, the Alice gown offers a comfortable yet structured fit, designed to flatter a range of figures. The full-length silhouette exudes timeless glamour, ensuring you feel confident and poised throughout the entire event, from the ceremony to the dance floor. It’s perfect for black-tie weddings, formal evening receptions, or any grand celebration where you want to embody grace and style. This gown isn't just a garment; it's a statement piece, reflecting the joyous significance of the day.

Available in an inclusive size range from 6 AU to 24 AU, we ensure every mother can find her perfect fit for this milestone occasion. To keep this magnificent gown looking its best, we recommend professional dry cleaning due to its delicate sequin embellishments. Choosing the Alice gown means choosing elegance, comfort, and a truly radiant presence for those cherished moments. It’s a wonderful investment for yourself or a thoughtful gift for someone special as they prepare to celebrate a loved one's big day.

About the designer

Adrianna Papell

Adrianna Papell is a globally trusted formal wear brand known for stunning beaded gowns, luxurious fabrics, and flattering designs. Their mother of the bride collection features intricate hand beading, elegant silhouettes, and a wide range of colour options. If mum wants a gown that looks genuinely special and is crafted to a high standard, Adrianna Papell delivers beautifully across every occasion and season.

What 1 mothers say.

Average rating 0.0 / 5 across 1 verified reviews.

$555.00